I love food blogs. Looking at photos, reading posts, cooking from them… It’s how I procrastinate (and probably why this is being posted on a Tuesday rather than a Monday…).

One of my favorite food bloggers (and one of the internet’s most popular) is Joy Wilson, of Joy the Baker.


Being a successful food blogger in the blogosphere today is hard work: posting frequent posts, with well-tested recipes and amazing photographs, on a beautifully designed blog, all while keeping up with emails, comments and Social Media. Also, you probably want to make some money out of all of this hard work, so you’re hustling to manage your advertisers and write sponsored posts… while maintaining your blog’s integrity and keeping your reader engaged. Whewthis is why I’m not a food blogger.


Joy makes all of this look effortless in her beautiful photos and unique recipes — but she is also simultaneously transparent and real about the hard work she puts into her job. She’s a baker, but she’s also a business lady.

I love her recipes (of course) but the written posts are also total gems.

A few posts by Joy that are well worth the read:

10 Real Talk Blog Tips and 10 Real Talk Blog Tips Part II:
A hilarious (and totally real) look at the world of food blogging. As someone who has a (non-professional) food blog, I can vouch this is all 100% true.

How to Read a Recipe
A great lesson for first-time cooks and a worthwhile reminder to anyone who has been cooking/baking for a long time… “read the dang recipe!”

Unsolicited Advice for 21 Year Old Girls
Hey… that’s me!

Pistachio, Orange and Dark Chocolate Cinnamon Rolls
Put these in your oven this weekend! Brunch victory.


You all should definitely listen to the podcast Joy does with fellow food blogger Tracy of Shutterbean. If you want to listen to one particularly great episode (in which Erika and I ask Joy and Tracy a question via phone!) click here.

For more Joy: Her cookbook (another one coming out at the end of this year!) and a great interview on The EveryGirl.

Alright, I’m off to skip work and look at photos of cookies. Happy Tuesday everyone!

[Photos: 1) Leela Cyd 2) Joy the Baker 3) HomeFries]